Selling Your Treasure at Tampines Unit With Confidence
A simple SWOT analysis on how to gain the fullest advantage for you as the seller-owner.
I developed this marketing and negotiation playbook to sell Treasure at Tampines units to interested buyers
Treasure at Tampines
Strengths
Treasure at Tampines is the largest private condo development in Singapore. It is well-known landmark out of various condos in the Tampines area.
When a condo is well-known, it is far easier to market to buyers who knows of its existence.
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Award-winning facilities
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Very attractive to families with children
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Stands out with its large number of units and breadth of facilities
Treasure at Tampines
Weaknesses
There will always be a significant number of units always available for sale at any time for a development of this size. As of 5th June 2024, there was more than 400+ units available for sale.
This means there are plenty of choices for buyers. They can easily walk away and find other potential units.
Highway-facing units will be a lower-ranked choice for buyers out there - unless the price is right.
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High competition. More than 400+ units are available for sale
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Many alternative choices available
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The highway-facing units will be a challenge to sell
Treasure at Tampines
Opportunities
There is always demand from those families who are looking for a "home" to stay in.
This means they are "willing to spend" when they feel that the unit will be a comfortable home for their family to stay in.
The development is also very new - the vibes of being the first resident-owners will be very attractive.
"It is like moving to a new hotel!"
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Families are willing to spend more if they feel the unit is "right" for them.
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The highly profitable transactions came from families who prefer bigger units.
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There will always be Tampines "fans" - they are long-time Tampines residents who feel that Treasure at Tampines is a place to aspire to stay at.
Treasure at Tampines
Threats
Now, there are a lot of buyers who bought a unit here at a very attractive entry price. This means most are sitting on very nice paper profits.
However, there is also a danger.
When sellers are willing to reduce the amount of profits they make, then there might be an issue of the selling prices being "pulled down".
This is especially so in a development that has a high volume of transactions like Treasure at Tampines.
This pull-down effect can become a domino effect - when a unit is sold at too low a price, it can pull down the overall selling price.
This can also affect bank valuation to some extent.
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The "pull-down" effect will pull down your price
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The "pull-down" effect can become a "domino effect"
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There will always be sellers who want to exit fast due to certain reasons
So knowing what we know, what can we do to sell your unit confidently?
Strategy
Positioning Your Unit As The "Better" Choice
The buyers that come in will have the "comparison" mindset.
They will have a list of shortlisted units in their mind.
They might make some comparisons based on:
- price
- facing and layout of unit
- their own family needs
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Asking "casual" questions to find out their needs in a subtle manner
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Doing a detailed analysis on other competing similar units for sale
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Anticipate the buyers possible objections
Strategy
Providing a Peak Customer Experience
Have you had the pleasure of going through the boarding experience of an SQ flight - especially those long distance journeys?
We are not the typical real estate agent who has limited customer service experience.
Both of us have been trained by one of the best airlines in the world and spent our early working years there.
We embody service and creating "peak" customer experiences.
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Providing an exceptional viewing experience with music and ambience
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Ensuring that buyers would feel that the unit that we are marketing is a memorable one that stays in their minds
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We understand that standing out (in the best possible way) is key when there are more than 400+ units for sale.
Strategy
Negotiation Is Usually Won By The More Hardworking Person
Negotiation is usually won when we truly understand the perspective of the other party.
We will do our best to reframe their objections and turn it around so they feel it is actually beneficial for them as well.
Why do I say the more hardworking person will win?
It is because I will work hard to make sure I have more information, knowledge and context compared to the opposing party.
For example, we will find out the competing units and how "willing" are the sellers are to exit and their "price" to "close".
That will provide the confidence we need to sell your unit well.
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The fact is most agents are not going to be as hardworking as us.
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The fact is most serious buyers will do their research and know what are the other units for sale. We just have to know a little bit more than them.
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The only way to have that confidence to sell your unit well is by having more knowledge than the other party.
Are you ready to get started on the journey to cash out on your smart property choice?
Your Team
We have the potent combination of an energetic young agent that is guided by a highly experienced mentor and top property transactor.
With our combined almost 20 years in the service line as former SIA flight attendants - we are not your typical average property agents.
Karmila Sudirman
Marketing Associate
- Achieved Gold Award within the first month in the real estate business
- 7 years as an SQ flight attendant
- Ranked as top DBS customer service rep out of 300 reps
SQ Raudha
ASSOCIATE GROUP DIRECTOR
- Established Private Property Track Record
- 2 years Of holding a Tagger and Sales Team position in Core Central Region (2018-2020)
- closed numerous EC in Northwave, Waterwoods and Signature (2016 - 2018 )
- 2017 - 2020 (closed Watergarden, Dairy Farm, The Florence Residences, Bellewoods, Parc Riveria, Treasure at Tampines, One Canberra, Forestville, Bellewaters)
- 2018 - 2024 (Top 5% in Propnex Company Level)
- has been real estate since 2008
You made a smart choice in your property investment by selecting a unit at Treasure at Tampines.
Now it is time to change those paper profits into actual gains that you can bring to the bank.
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Contact Karmila via WhatsApp: https://wa.me/6592300054/
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Drop a message if you have further questions.
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We will do our best to answer your queries within a few hours.
Faqs
Frequently Asked Questions
We have compiled some commonly asked questions
What are the challenges you anticipate and what will you do to overcome them?
The primary challenge is the overwhelming number of competing listings.
We tackle this by using a professional media team to handle photography and videography in our marketing strategy.
Providing unforgettable service from the initial inquiry to unit showings is key to capturing the hearts of buyers.
More importantly, the use of robust negotiation skills based on our competition analysis is vital for representing our clients' best interests.
How do you plan to reach out to more potential buyers?
Propnex has the most agents (12, 017 agents as of Jan 10, 2024) in Singapore.
So we have an internal listings platform and it will immediately alert the rest of the agents when I post about your unit.
With the adspend and the marketing videos done, we are confident that your unit can be seen on multiple platforms which will multiply the reach.
Do you plan to do marketing videos?
Yes. The goal is not just about marketing your unit but it will also be of the surroundings.
This approach is to entice buyers with the wonderful amenities and facilities around your estate.
Will you do co-broking with buyers?
Yes, without doubt. We will give buyer-agents their fair share of commission.
We recognise that enticing buyer agents is essential to make them feel a bond with us so they can encourage their own clients to select the unit we are marketing.
There are so many units for sale. How can you stand out?
When it comes to marketing your property, I don’t just sell a unit.
I do my best to sell a lifestyle.
My goal is to let them imagine themselves living in the unit. I will paint a picture in their mind on what is possible and what they can look forward to.
Let these potential buyers envisioning themselves living in the heart of comfort and convenience, surrounded by top-notch amenities and vibrant community vibes.
How will you qualify the buyers?
If there is no agent representing the buyer, we will do our due diligence on checking up whether this "potential buyer" is ready to buy.
Most serious cases are usually ready to pull the trigger and sign the OTP.
But the challenge is always making sure they feel our unit is the top-ranked choice unit in their mind.
In order to make them feel that, we need to find the "weaknesses" of the other units and highlight the "strengths" we have.
But the definition of a weakness and strength is really within the minds of the buyers themselves. We wouldn't know until we size up the buyers and have a meaningful conversation with them.
For example, the other unit might be already renovated while your unit is a blank slate. The blank slate unit can be positioned as a strength for buyers who want to make the space as "their own".